Unlocking Customer Insight

Generate better customer insight, faster

Dublin 28 June 2018

Turbo-charge your offering by getting closer to your customers.

Traditional market research is broken. You can’t rely on third parties to tell you what your customers need anymore. You need to get up-close and personal yourself.

Getting out of the building and in front of customers can be terrifying. But as all the best companies know, it’s essential if you want to create something valuable and new.

This workshop provides you with everything you need to bridge the gap between you and your customers.

You’ll learn how to conduct rapid, high quality user research yourself, and how to create an ongoing conversation with your customers. Plan your research, know which methods to use in different scenarios, and learn how to turn insight into gold. 

We promise no theoretical blah-blah. Just useful, practical tools and techniques that you can apply straight away to generate better insights into your customers and their needs.

Duration1-day workshop (9am-5pm)
Size20 maximum
Cost€595 (discounts available)
Facilitator(s)Morgan McKeagney & Toby Scott
Who's it for?Change makers, innovation managers, product or marketing managers; or anyone who’s looking to drive change within their organisation
Upcoming datesDublin, 28th June

What makes this workshop essential?

Customer experience is the new battlefield. If you don’t get close to your customers, and anticipate their emerging needs, then you can be sure that your competitors will.

What you’ll take away

After completing this workshop, you will be able to:

  • Identify who really uses your product or service
  • Use customer journey mapping to understand how customers engage with your company
  • Walk in the shoes of your customer and experience your product or service in a new (customer-focused) light
  • Plan your research and know which methods to use, when
  • Observe your users in a fast, cost-effective, efficient way
  • Know how to translate what your customers say into better insight
  • Turn insights into better services and experiences
  • Learn how to communicate insights better internally

The Agenda

Morning: Understand and empathise

Identify who your users really are:

  • Discover your extreme users
  • Understand why they matter
  • Work out where to find them

Observe your customers:

  • Find inexpensive ways to observe
  • Learn how to “see”
  • Structure your observations

Afternoon: Translate insight into action

Generate user insight:

  • Turn observation into insight
  • Challenge yourself with “5 Whys”
  • Bust your assumptions

Communicate and engage:

  • Build a journey map
  • Identify opportunities to create new value
  • Build internal support & buy-in
  • Plan to turn insight into action

Need more information about this workshop?

Who you’ll be working with?

Morgan McKeagney

Morgan is a co-founder of FRAMLABS, an entrepreneur & user experience pioneer, passionate about how great design and a relentless focus on the user can create business value. Morgan is a mentor on four of Europe’s best startup accelerators: Wayra (UK), NDRC & Propellor (both Dublin), and Startup Sauna (Helsinki). Previously, Morgan co-founded iQ Content, a world-class user experience company. With iQ, Morgan helped blue chip organisations such as CitiBank and Vodafone, deliver brilliant digital experiences for millions of people in more than 100 countries worldwide.

Toby Scott

Toby is a co-founder of FRAMLABS, and a design thinking pioneer. While a director of the British Design Council, Toby co-designed the double-diamond innovation framework – a globally adopted innovation tool. He’s also a co-author of IDEO’s method cards.Toby co-developed the dBOX specifically to help large companies use tried and trusted design thinking tools to drive fresh thinking, future value creation, and organisational change. Toby has more than 20 years experience helping the world’s smartest organisations – such as the BBC, the UN, Barclays – use design to deliver amazing strategic results.

Upcoming Workshops

CityDatePriceEarly BirdRegister
Dublin28th June 2018€595€495 (before July 31st)Book Now >

what people are saying about us

Simply brilliant – the best 2-day training experience I’ve ever had”

“Blew my mind – really fun, really useful tools and frameworks, and brilliant practical tips on how to make **** happen in the real world”

“I’ve done lots of innovation workshops before, but this was in a class all of its own. I learned stuff that felt profound. And it genuinely changed my perspective on things. Can’t wait to start applying what I’ve learned”