Storytelling to Engage & Excite

Use stories to communicate, persuade, engage and drive action

Dublin 24 May 2018

Use storytelling to communicate your ideas better, and to persuade, engage, and drive action

We’re all hardwired to tell and engage with stories. Stories help us shape and understand the world, communicate better, and build empathy and connection.

Great entrepreneurs know the power of a good story to drive action and engagement, and to build a brand.

That’s because when you’re trying something new, often all that you’ve got is a story. So you need to find a way to craft and build stories that will forge a deep human connection with what you’re doing, and give meaning to your new ideas, products and services.

This workshop will help you understand the power of storytelling, and help you shape, structure and communicate through brilliant stories. It provides you with the tools to connect with audiences, drive change, and communicate better the value of initiatives, products or services.

We promise no jargon or blah-blah. Just simple, powerful tools, ideas and frameworks that you can apply straight away.

Duration1-day workshop: (9am - 5pm)
Size20 maximum
Cost€595 (discounts available)
Facilitator(s)Morgan McKeagney & Toby Scott
Who's it for?Innovation leaders within companies, product owners and managers; anyone who needs to tell great stories to engage
Upcoming datesDublin, 24th May; Helsinki, 6th September

What makes this workshop essential?

The world gets noisier every day. Without a clear, compelling story, your product, service, or innovation will struggle to resonate and have meaning.  

Attendee, Luke Reilly, Content Specialist, AIB: 

Biggest takeaway?

“Helping people learn. They do a few interesting things that really make you think. I’m definitely going to go back now and switch people’s thinking to make them see the benefit of telling a good story in their communications”

Who would benefit from attending?

“Anyone. It’s great. It helps you formulate your thoughts into easy-to-digest language.”

What you’ll take away

After completing this workshop, you will be able to:

  • Understand story structures and how and why stories connect with us at such a deep level
  • Identify and assemble all the basic elements of a compelling story
  • Put your audience front and centre
  • Design, structure, and  plan your story
  • Use a variety of media to bring your story to life
  • Know how to present for maximum effect

The Agenda

MORNING: Understand storytelling & your audience

Understand storytelling:

  • Know why storytelling matters
  • Understand the main story types and elements
  • Understand character, plot, and narrative arc

Understand your audience:

  • Identify your audience and what matters most to them
  • Master storyteller tips for putting the audience front & centre
  • Focus on key messages to create emotion, excitement, and empathy
  • Design and plan your story

AFTERNOON: Tell great stories

Prototype and tell stories:

  • Storyboard your ideas
  • Structure your message for maximum impact 
  • Tell a great story
  • Test and refine your story

Present and engage your audience:

  • Present for maximum effect
  • Engage your audience, and listen for signals
  • Overcome objections and engage sceptics
  • Create the perfect pitch
  • Use storytelling in a variety of contexts

Need more information about this workshop?

Who you’ll be working with?

Morgan McKeagney

Morgan is a co-founder of FRAMLABS, an entrepreneur & user experience pioneer, passionate about how great design and a relentless focus on the user can create business value. Morgan is a mentor on four of Europe’s best startup accelerators, and he has been helping ambitious startups craft and hone their stories for more years than he dares to remember.  In this workshop he helps to distill these lessons down to a handful of powerful tools and frameworks that you can use straight away to start telling great stories across a variety of formats and contexts.

Toby Scott

Toby is a co-founder of FRAMLABS, and a design thinking pioneer. While a director of the British Design Council, Toby co-designed the double-diamond innovation framework – a globally adopted innovation tool. He’s also a co-author of IDEO’s method cards. In a previous existence, Toby was a radio producer at the BBC, and has worked with a range of organisations, creative and commercial, helping them use storyteller to drive change, build engagement, and create better futures.

Upcoming Workshops

CityDatePriceEarly BirdRegister
Dublin24th May 2018€595€495 (before April 15th)Book Now >
Helsinki6th September 2018€595€495 (before July 31st)Book Now>

what people are saying about us

Simply brilliant – the best 2-day training experience I’ve ever had”

“Blew my mind – really fun, really useful tools and frameworks, and brilliant practical tips on how to make **** happen in the real world”

“I’ve done lots of innovation workshops before, but this was in a class all of its own. I learned stuff that felt profound. And it genuinely changed my perspective on things. Can’t wait to start applying what I’ve learned”