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We’re all hardwired to tell and engage with stories. Stories help us shape and understand the world, communicate better, and build empathy and connection.
Great entrepreneurs know the power of a good story to drive action and engagement, and to build a brand.
That’s because when you’re trying something new, often all that you’ve got is a story. So you need to find a way to craft and build stories that will forge a deep human connection with what you’re doing, and give meaning to your new ideas, products and services.
This workshop will help you understand the power of storytelling, and help you shape, structure and communicate through brilliant stories. It provides you with the tools to connect with audiences, drive change, and communicate better the value of initiatives, products or services.
We promise no jargon or blah-blah. Just simple, powerful tools, ideas and frameworks that you can apply straight away.
|Duration||1-day workshop: (9am - 5pm)|
|Cost||€595 (discounts available)|
|Facilitator(s)||Morgan McKeagney & Toby Scott|
|Who's it for?||Innovation leaders within companies, product owners and managers; anyone who needs to tell great stories to engage|
|Upcoming dates||Dublin, 24th May; Helsinki, 6th September|
The world gets noisier every day. Without a clear, compelling story, your product, service, or innovation will struggle to resonate and have meaning.
After completing this workshop, you will be able to:
MORNING: Understand storytelling & your audience
Understand your audience:
AFTERNOON: Tell great stories
Prototype and tell stories:
Present and engage your audience:
Morgan is a co-founder of FRAMLABS, an entrepreneur & user experience pioneer, passionate about how great design and a relentless focus on the user can create business value. Morgan is a mentor on four of Europe’s best startup accelerators, and he has been helping ambitious startups craft and hone their stories for more years than he dares to remember. In this workshop he helps to distill these lessons down to a handful of powerful tools and frameworks that you can use straight away to start telling great stories across a variety of formats and contexts.
Toby is a co-founder of FRAMLABS, and a design thinking pioneer. While a director of the British Design Council, Toby co-designed the double-diamond innovation framework – a globally adopted innovation tool. He’s also a co-author of IDEO’s method cards. In a previous existence, Toby was a radio producer at the BBC, and has worked with a range of organisations, creative and commercial, helping them use storyteller to drive change, build engagement, and create better futures.
|Dublin||24th May 2018||€595||€495 (before April 15th)|
|Helsinki||6th September 2018||€595||€495 (before July 31st)|
Luke Reilly, Content Specialist, AIB
“Helping people learn. They do a few interesting things that really make you think. I’m definitely going to go back now and switch people’s thinking to make them see the benefit of telling a good story in their communications.”