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Customer needs are evolving faster than many organisations’ ability to respond. You know you need to understand your customers better, and respond faster to their needs. But traditional service and product development methods are too slow.
This workshop combines the essentials of design thinking and lean startup, to provide you with the skills and tools to think like an entrepreneur, spot opportunities to create value, and shape & communicate new business ideas effectively
It helps you to focus on the real needs of your customers, identify problems worth solving, and how to deply the tools of disruptors within your organisation to rapidly create and validate new products and services. All without hiring expensive consultants.
We promise no theoretical blah-blah. You will just get simple tools that you can apply immediately.
|Duration||2-day workshop (9am-5pm both days)|
|Cost||€895 (discounts available)|
|Facilitator(s)||Morgan McKeagney & Toby Scott|
|Who's it for?||Change makers, innovation managers, product or marketing managers; or anyone who’s looking to drive change within their organisation|
|Upcoming dates||Dublin, 21st & 22nd May; Helsinki, 5th & 6th June|
If your organisation doesn’t respond better and faster to your customers’ changing needs, others will.
After completing this workshop, you will be able to:
Morning: Find the killer problem
Behave like an entrepreneur:
Identify who your users really are:
Afternoon: Generate great insights
Observe your customers:
Generate user insight:
Morgan is a co-founder of FRAMLABS, an entrepreneur & user experience pioneer, passionate about how great design and a relentless focus on the user can create business value. Morgan is a mentor on four of Europe’s best startup accelerators: Wayra (UK), NDRC & Propellor (both Dublin), and Startup Sauna (Helsinki). Previously, Morgan co-founded iQ Content, a world-class user experience company. With iQ, Morgan helped blue chip organisations such as CitiBank and Vodafone, deliver brilliant digital experiences for millions of people in more than 100 countries worldwide.
Toby is a co-founder of FRAMLABS, and a design thinking pioneer. While a director of the British Design Council, Toby co-designed the double-diamond innovation framework – a globally adopted innovation tool. He’s also a co-author of IDEO’s method cards.Toby co-developed the dBOX specifically to help large companies use tried and trusted design thinking tools to drive fresh thinking, future value creation, and organisational change. Toby has more than 20 years experience helping the world’s smartest organisations – such as the BBC, the UN, Barclays – use design to deliver amazing strategic results.
|Dublin||21-22 May 2018||€895||€795 (before April 15th)|
|Helsinki||05-06 June 2018||€895||€795 (before April 15th)|
“Simply brilliant – the best 2-day training experience I’ve ever had”
“Blew my mind – really fun, really useful tools and frameworks, and brilliant practical tips on how to make **** happen in the real world”
“I’ve done lots of innovation workshops before, but this was in a class all of its own. I learned stuff that felt profound. And it genuinely changed my perspective on things. Can’t wait to start applying what I’ve learned”