Apply design thinking & lean startup methods to help your organisation innovate better

Customer needs are evolving faster than many organisations’ ability to respond. You know you need to understand your customers better, and respond faster to their needs. But traditional service and product development methods are too slow.

This workshop combines the essentials of design thinking and lean startup, to provide you with the skills and tools to think like an entrepreneur, spot opportunities to create value, and shape & communicate new business ideas effectively

It helps you to focus on the real needs of your customers, identify problems worth solving, and how to deply the tools of disruptors within your organisation to rapidly create and validate new products and services. All without hiring expensive consultants.

We promise no theoretical blah-blah. You will just get simple tools that you can apply immediately.

Duration2-day workshop (9am-5pm both days)
Size20 maximum
Cost€895 (discounts available)
Facilitator(s)Morgan McKeagney & Toby Scott
Who's it for?Change makers, innovation managers, product or marketing managers; or anyone who’s looking to drive change within their organisation
Upcoming datesDublin, 25th & 26th June; Helsinki, 3rd & 4th September

What makes this workshop essential?

If your organisation doesn’t respond better and faster to your customers’ changing needs, others will.

What you’ll take away

After completing this workshop, you will be able to:

  • Think and work like an entrepreneur
  • Identify who really uses your product or service
  • Observe people in order to generate insight
  • Prototype, visualise, test and validate new ideas quickly
  • Create compelling new customer propositions, fast
  • Use lean startup principles to create and test your business model
  • Turbo-charge collaboration and learn new tools for working across silos
  • Tell great stories and pitch brilliantly
  • Secure buy-in for your ideas, and accelerate execution

The Agenda


Morning: Find the killer problem

Behave like an entrepreneur:

  • Understand the nature of problems
  • Find the power of questions
  • Focus on making things better for people

Identify who your users really are:

  • Discover your extreme users
  • Understand why they matter
  • Develop authentic personas
  • Plan your user research

Afternoon: Generate great insights

Observe your customers:

  • Find inexpensive ways to observe
  • Learn how to “see”
  • Structure your observations

Generate user insight:

  • Turn observation into insight
  • Challenge yourself with “5 Whys”
  • Bust assumptions


Morning: Make your idea brilliant

Prototype and visualise your idea:

  • Communicating complex concepts
  • Create a compelling customer proposition
  • Build to think – prototype to make your ideas tangible
  • How to “kill your babies”

Refine and test the solution:

  • Speedy refinement
  • Smart failure
  • Review without pain

Afternoon: Bringing your idea to life

Anticipate why innovation fails:

  • What hurdles you need to jump
  • How to engage your stakeholders
  • How to de-risk your idea

Create a compelling story:

  • Creating a compelling business model
  • Pitch and sell your idea
  • Create alignment and excitement

Need more information about this workshop?

Who you’ll be working with?

Morgan McKeagney

Morgan is a co-founder of FRAMLABS, an entrepreneur & user experience pioneer, passionate about how great design and a relentless focus on the user can create business value. Morgan is a mentor on four of Europe’s best startup accelerators: Wayra (UK), NDRC & Propellor (both Dublin), and Startup Sauna (Helsinki). Previously, Morgan co-founded iQ Content, a world-class user experience company. With iQ, Morgan helped blue chip organisations such as CitiBank and Vodafone, deliver brilliant digital experiences for millions of people in more than 100 countries worldwide.

Toby Scott

Toby is a co-founder of FRAMLABS, and a design thinking pioneer. While a director of the British Design Council, Toby co-designed the double-diamond innovation framework – a globally adopted innovation tool. He’s also a co-author of IDEO’s method cards.Toby co-developed the dBOX specifically to help large companies use tried and trusted design thinking tools to drive fresh thinking, future value creation, and organisational change. Toby has more than 20 years experience helping the world’s smartest organisations – such as the BBC, the UN, Barclays – use design to deliver amazing strategic results.

Upcoming Workshops

CityDatePriceEarly BirdRegister
Dublin25-26 June 2018€895€795 (before May 30th)Book Now >
Helsinki03-04 September 2018€895€795 (before July 31st)Book Now>

what people are saying about us

Simply brilliant – the best 2-day training experience I’ve ever had”

“Blew my mind – really fun, really useful tools and frameworks, and brilliant practical tips on how to make **** happen in the real world”

“I’ve done lots of innovation workshops before, but this was in a class all of its own. I learned stuff that felt profound. And it genuinely changed my perspective on things. Can’t wait to start applying what I’ve learned”