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Traditional market research is broken. You can’t rely on third parties to tell you what your customers need anymore. You need to get up-close and personal yourself.
Getting out of the building and in front of customers can be terrifying. But as all the best companies know, it’s essential if you want to create something valuable and new.
This workshop provides you with everything you need to bridge the gap between you and your customers.
You’ll learn how to conduct rapid, high quality user research yourself, and how to create an ongoing conversation with your customers. Plan your research, know which methods to use in different scenarios, and learn how to turn insight into gold.
We promise no theoretical blah-blah. Just useful, practical tools and techniques that you can apply straight away to generate better insights into your customers and their needs.
|Duration||1-day workshop (9am-5pm)|
|Cost||€595 (discounts available)|
|Facilitator(s)||Morgan McKeagney & Toby Scott|
|Who's it for?||Change makers, innovation managers, product or marketing managers; or anyone who’s looking to drive change within their organisation|
|Upcoming dates||Dublin, 6th November|
Customer experience is the new battlefield. If you don’t get close to your customers, and anticipate their emerging needs, then you can be sure that your competitors will.
After completing this workshop, you will be able to:
Morning: Understand and empathise
Identify who your users really are:
Observe your customers:
Afternoon: Translate insight into action
Generate user insight:
Communicate and engage:
Morgan is a co-founder of FRAMLABS, an entrepreneur & user experience pioneer, passionate about how great design and a relentless focus on the user can create business value. Morgan is a mentor on four of Europe’s best startup accelerators: Wayra (UK), NDRC & Propellor (both Dublin), and Startup Sauna (Helsinki). Previously, Morgan co-founded iQ Content, a world-class user experience company. With iQ, Morgan helped blue chip organisations such as CitiBank and Vodafone, deliver brilliant digital experiences for millions of people in more than 100 countries worldwide.
Toby is a co-founder of FRAMLABS, and a design thinking pioneer. While a director of the British Design Council, Toby co-designed the double-diamond innovation framework – a globally adopted innovation tool. He’s also a co-author of IDEO’s method cards.Toby co-developed the dBOX specifically to help large companies use tried and trusted design thinking tools to drive fresh thinking, future value creation, and organisational change. Toby has more than 20 years experience helping the world’s smartest organisations – such as the BBC, the UN, Barclays – use design to deliver amazing strategic results.
|Dublin||6th November 2017||€595||€495 (before October 15)|
“Simply brilliant – the best 2-day training experience I’ve ever had”
“Blew my mind – really fun, really useful tools and frameworks, and brilliant practical tips on how to make **** happen in the real world”
“I’ve done lots of innovation workshops before, but this was in a class all of its own. I learned stuff that felt profound. And it genuinely changed my perspective on things. Can’t wait to start applying what I’ve learned”