Our Story. Get into the Boat, Get out on the Ice.

Once upon a time, there was a boat. Designed for exploration and adventure: small, strong, agile, maneuverable. The strongest wooden boat ever built. A mobile laboratory. A spaceship of its age. The FRAM.

Behind FRAM’s design, an audacious idea: that it was possible float to the North Pole. In April 1895, the FRAM brought a Norwegian team, led by Fritjof Nansen, the farthest North any humans had ever been: 86° 14′ North.

Fifteen years later, FRAM has another audacious mission: to bring Roald Amundsen and his team to the South Pole.

On 14 December 1911, Amundsen’s team win the race to the South Pole, getting there some five weeks before the competing British team led by Scott.

Safely there and back. The furthest North, the furthest South. FRAM, “forward”.

Why we exist. We exist to help progressive organisations create alternative, better futures – through exploration, experimentation, and smart collaboration.

Want to accelerate future revenues?

What we believe

Challenge, exploration & adventure. The world is for exploring: we try to always challenge ourselves and our clients to embrace the future, both known and unknown.

You already have your next best idea. Your people already have brilliant answers to your organisation’s biggest questions. We help you knock down barriers, find your latent talent, and let that talent shine.

It all starts and ends with the user. Creating future value is all about solving real human problems, in elegant and user-friendly ways. That’s why everything we do is rooted in a deep understanding of the user and their needs.

Partnership & collaboration. Together is better: we work with our clients as partners and co-conspirators in a shared, committed effort to change business for the better.

Small, committed teams can change the world. Small teams of excellent people, with the right tools and operating in the right environment, can achieve amazing things, amazingly quickly.

Honesty & humility. Flawed humans: we try always to display honesty, efficiency, adaptability and humility in everything we do.

More with less: small footprints, big impact. Travel light, travel far, travel fast: we believe in being frugal, flexible and small in order to minimise our overhead, and maximise our impact for our clients

People. We’re building the world’s best small team of future value explorers.

Morgan McKeagney
Partner, Dublin & Helsinki

Morgan is a co-founder of FRAMLABS, an entrepreneur & user experience pioneer, passionate about how great design and a relentless focus on the user can create business value.

Toby Scott
Partner, Dublin & London

Toby is a co-founder of FRAMLABS, and a design thinking pioneer. Toby’s passion is enabling collaboration and change in complex corporate environments.

Rikard Lassenius
Partner, Helsinki

Rikard is a co-founder of FRAMLABS, and a world-class designer, artist and visual storyteller.

Morgan has over 15 years experience in helping organisations such as Citibank and Vodafone create brilliant digital experience for millions of people in more than 100 countries worldwide.

Morgan is a sought after mentor on several of Europe’s leading start-up accelerator programmes, including NDRC in Dublin and Startup Sauna in Helsinki.

Previously, Morgan founded iQ Content (now Each & Other), and led it to become one of Europe’s most respected independent UX Strategy & Design companies.

He has more than 20 years experience in driving successful change in organisations such as the NHS, NASA, and the UN.

As a practitioner and thinker, Toby has made a profound contribution to the evolving discipline of Design Thinking, through the development of more than 100 tools and techniques that have been widely adopted by organisations across the world.

While a director of the British Design Council, Toby co-designed the double-diamond innovation framework – a globally adopted innovation tool. He’s also a co-author of IDEO’s method cards.

Rikard has more than 20 years experience working in graphic design, advertising, and creative media – working across all media, from print to television, to advertising and film.

At FRAMLABS, Rikard leads creative and storytelling aspects of our client engagements. He is also the creator and owner of the FRAMLABS brand.

Prior to FRAMLABS, Rikard ran his own creative agency, (onion), with offices in Helsinki and Berlin.

A Global Network. The world has shrunk. Great ideas can come from anywhere, and are being adopted and adapted faster than ever.


Experienced entrepreneurs, designers, and thinkers from across all major sectors and disciplines.

Our guides are recruited on on a per-project basis, based on their expertise, to provide international insight and a fresh perspective to our clients’ challenges.


Partner organisations, with complementary skill sets.

We work with a variety of partners, including design agencies and research companies, to provide a holistic solution to our clients.


We’re plugged into the leading startup accelerators across our network.

We actively work with well-funded startup organisations – helping them clarify their proposition and accelerate their route to market.

Where appropriate, we also connect the startup ecosystem to our corporate clients – helping cross-pollinate ideas and creating fresh opportunities for both.

Currently, the FRAMLABS network is live in 7 countries, with guides and partners in 9 cities, representing many of the world’s leading innovation hubs. By the end of 2017, we expect to add an additional 13 countries to our network, bringing us to a total of 20 locations.

United StatesN.Y.C & San Francisco
GermanyBerlin & Munich